Thursday, 9 August 2012

The true cost of Airbourne

In 2008, 48000 customers paying £5 each would raise £240 000 with losses of £360000 incurred. In 2012, 100000 residents plus 50000 visitors paying £1 each would raise £150000 and 30% of that is going to the RNLI leaving £105000.  We are told that this is sufficient to make the event ‘viable’

Is the problem with Airborne that no one is willing to tell us exactly how much it costs and exactly how much it brings in.  Only when we know that, can we make any informed judgement on whether the event is worthwhile or not.